Morley
Corporate Communications Writer & Editor
At Morley, I’ve crafted engaging internal and external messaging. Partnering with executives and HR leaders, I rolled out a new paid time off policy and launched the most-read internal campaigns of Q1 and Q2 of 2024, driving record-high associate engagement.
An Evening with Yo-Yo Ma
The Ask:
Elevate a Morley-sponsored community event through celebrating Yo-Yo Ma’s cultural achievements.
The Result:
Elegant take-away material that highlighted Yo-Yo Ma’s work with the Our Common Nature project.
WRITING SAMPLE:
Yo-Yo Ma's multifaceted career is testament to his belief in culture's power to generate trust and understanding. Whether performing new or familiar works for cello, bringing communities together to explore culture's role in society, or engaging unexpected musical forms, Yo-Yo strives to foster connections that stimulate the imagination and reinforce our humanity.
Most recently, Yo-Yo began Our Common Nature, a cultural journey to celebrate the ways that nature can reunite us in pursuit of a shared future. Our Common Nature follows the Bach Project, a 36-community, six-continent tour of J. S. Bach's cello suites paired with local cultural programming. Both endeavors reflect Yo-Yo's lifelong commitment to stretching the boundaries of genre and tradition to understand how music helps us to imagine and build a stronger society.
Yo-Yo Ma was born in 1955 to Chinese parents living in Paris, where he began studying the cello with his father at age four. When he was seven, he moved with his family to New York City, where he continued his cello studies before pursuing a liberal arts education.
Yo-Yo has recorded more than 120 albums, is the winner of 19 Grammy Awards, and has performed for nine American presidents, most recently on the occasion of President Biden's inauguration. He has received numerous awards, including the National Medal of the Arts, the Presidential Medal of Freedom, and the Birgit Nilsson Prize. He has been a UN Messenger of Peace since 2006, and was recognized as one of TIME magazine's 100 Most Influential People of 2020.
Life Events | Quick Resource Guide
The Ask:
Streamline access to resources that support associate well-being.
The Result:
A one-stop document for primary Morley benefits presented in an approachable format.
World Class Call Award
The Ask:
Create evergreen congratulatory letters based on a fun, outgoing theme to recognize exceptional customer service in General Motors’ call center.
The Result:
Four types of post cards with varied themes that were relayed in a new tone for the business to surprise and delight.
Buick & GMC Travel Guide
The Ask:
Develop a comprehensive corporate travel guide for an exclusive leadership event in London.
The Result:
A refined marketing piece that covered key event logistics, cultural experiences, historical insights and corporate hospitality for a discerning audience.
Genesis Photo Book
The Ask:
Craft compelling, immersive narratives that bring luxury travel experiences to life.
The Result:
Rich visual content with concise yet evocative copy that complemented the imagery and enhanced the brands luxury appeal.
Compliance Campaign
The Ask:
Create a campaign that fosters a culture of ethical decision making and ensures high completion rates of mandatory SOC trainings.
The Result:
Twenty four pieces of content, including news articles, feed posts and newsletters that were the most well-read two out of the four quarters, with completion rates secured in two weeks.
GM Supplier of the Year Award
The Ask:
Recognize over 500 associates with a company-wide announcement and tangible token of celebration.
The Result:
A branded trophy with a ghostwritten card of appreciation from the owners of the company, plus a company-wide news article recapping the achievement.
